Advances
in e-commerce have resulted in progress towards strategies, requirements and development
of e-commerce application. Nearly all the e-commerce applications envisioned so
far assume fixed or stationary users with wired infrastructure, such as a browser
on PC connected to the internet using phone lines on LAN.Many
people do not use a PC outside the office, but keep the mobile phone at their
side all the times. Mobile commerce is perfect for this group.M-commerce
allows one to reach the consumer directly, not his fax machine, his desk, his
secretary or his mailbox, but ones consumer directly, regardless of where he is.M-commerce
is "the delivery of electronic commerce capabilities directly into the hands,
anywhere, via wireless technology" and "putting a retail outlet in the
customer's hands anywhere." This can be done with just a mobile phone, a
PDA connected to a mobile phone or even a portable PC connected to a mobile phone.
M-commerce is also termed as wireless e-commerce.
Background
And Motivation
Electronic
commerce has attracted significant attention in the last few years. Advances in
e-commerce have resutled in significant progress towards strategies, requirements
and development of e-commerce applications. Nearly all the applications envisioned
and developed so far assume fixed or stationary users with wired infrastructure,
such as browser on a PC connected to the Internet using phone lines or a Local
Area Network. A new e-commerce application such as "Wireless e-commerce"
or "Mobile e-commerce" will benefit one to reach the consumer directly,
regardless of where he is.
The emergence of M-commerce, a synonym for wireless
e-commerce allows one to do the same function that can be done over the internet.
This can be done by connecting a PDA to a mobile phone, or even a portable PC
connected to a mobile phone. Mobile Commerce is perfect for the group who always
keep a mobile phone by side all the times.
